Job Description

PURPOSE

At Floor and Decor we believe purchasing flooring or your materials for your next big project should be a fun and frictionless experience. The Ecommerce Content Director is responsible for driving the content strategies that empower our multiple customer types with the confidence to purchase by building content rich strategies that lead to informative, inspirational, SEO optimized and conversion driving assets. Specifically, this person will focus on 3 areas to do this, including helping to identify, build and execute content strategies supporting our Connected Customer, further develop our online PRO and Design Services experience and lastly evolve our current social proofing strategies. The Ecommerce Content Director will find themselves spending their time prioritizing digital content based on identified needs as well as new opportunities introduced from our cross functional partners. They will also be responsible for implementing digital content that will educate, inform and inspire both our digital and store customers, managing online product launches, assisting with the management of 3rd party vendors, managing a team of content specialists and evolving policies and process for content creation to ensure the best-connected content presence.

MINIMUM ELIGIBILITY REQUIREMENTS

• 7-10+ years or more of digital content creation required

• Experience with Ecommerce platforms and related supporting systems – Salesforce Commerce Cloud experience a plus

• Working knowledge of content management systems (CMS), UGC platforms, and product Q&A platforms

• Experience developing digital content with a SEO focused lens • Ability to identify KPI’s, measure and analyze efforts with the goal to continuously optimize

• Advanced excel knowledge a must, Power BI and Google Analytics experience preferred

• Working knowledge of various project management tools, such as Smartsheets, Workfront, etc.

• Proven track record of building and managing cross functional processes

• Managing direct reports and building best in class teams

• Solution-oriented mindset with strong leadership, project management and team building skills

• Ability to multi-task, meet deadlines, and work in a fast-paced environment

ESSENTIAL JOB FUNCTION

• Conceptualizes, develops, and oversees the implementation of content to increase organic awareness, earn the trust of our customer and boost online sales and/or support store sales

• Develops and execute social proofing strategies while managing direct reports in day-to-day responsibilities

• Works closely with Merchant teams to ensure trends and product strategies align with in store and product execution on category listing pages and other key content areas of the site

• Collaborates with Customer Care to understand key friction areas in the customer journey to review for digital content opportunities.

• Ensures that all merchandising, marketing and promotional content deadlines including brand and product launches, are met and that tagging is in place to measure set KPIs

• Develops Design Services content and awareness program to promote both inspiration for our customers as well as information on the program

• Manages multiple vendor partners

• Leads a team of product Q&A specialists to deliver exceptional customer experiences through our Q&A, Ask an Expert, UGC and any future social proofing programs

• Provides leadership and direction to team members establishing content goals and developing guidelines, strategies, policies, and processes

• Analyzes the performance of our initiatives, generates detailed reports and identify areas for improvement

• Maintain content lifecycle strategy and identifies a repurpose vs. net new content need based on data analysis

• Analyze customer inputs to identify content opportunities that address both in store and digital needs

WORKING CONDITIONS (TRAVEL, ENVIRONMENT)

• Limited travel required including air and car travel

• While performing the duties of this job, the employee is occasionally exposed to a warehouse environment and moving vehicles.

• The noise level in the work environment is typically quiet.

• Hybrid role: Monday - Thursday in office

Benefits & Rewards

• Bonus opportunities at every level
• Non-traditional retail hours (we close at 7p!)
• Career advancement opportunities
• Relocation opportunities across the country
• 401k with discretionary company match
• Employee Stock Purchase Plan
• Referral Bonus Program
• 80 hrs. annualized paid vacation (full-time associates)
• 4 paid holidays per year (full-time hourly store associates only)
• 1 paid personal holiday of associate’s choice and Volunteer Time Off program
• Medical, Dental, Vision, Life and other Insurance Plans (subject to eligibility criteria)

Equal Opportunity Statement

Floor & Decor provides equal employment opportunities to all associates and applicants without regard to age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, disability, veteran status, genetic information, ethnicity, citizenship, or any other category protected by law. This policy applies to all areas of employment, including recruitment, testing, screening, hiring, selection for training, upgrading, transfer, demotion, layoff, discipline, termination, compensation, benefits and all other privileges, terms and conditions of employment. This policy and the law prohibit employment discrimination against any associate or applicant on the basis of any legally protected status outlined above.

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