Job Description

Communications and Digital Marketing Coordinator

LeadingAge Minnesota (LAMN) is the largest association of organizations serving Minnesota seniors, including skilled nursing facilities, assisted living, adult day services, and other home- and community-based services. It serves as a catalyst to shape the future of aging services and ensure older adults in every community live with dignity and purpose. We seek a Communications and Digital Marketing Coordinator to be a critical member of our team – someone who is passionate about supporting our members and the mission of LeadingAge Minnesota.

As the Communications and Digital Marketing Coordinator , you will play a key role in advancing LeadingAge Minnesota’s mission and its subsidiary, the Foundation, by supporting internal and external communications strategies. This position works closely with the Director of Communications and colleagues across the organization to promote compelling content, execute digital marketing and content delivery, and engage stakeholders.

What you’ll need to thrive as the Communications and Digital Marketing Coordinator:

• Bachelor’s degree in communications, journalism, public relations, marketing, or related field, or equivalent experience (4+ years).
• 1-3 years of professional communications experience.
• Strong writing, editing, and storytelling skills with attention to detail.
• Experience managing social media and digital communications platforms.
• Ability to juggle multiple projects, meet deadlines, and collaborate effectively in a team environment.
• Familiarity with email marketing tools, content management systems, and graphic design basics (e.g., Canva, Adobe Suite).
• Capacity and desire to learn new skills and adopt new design or communications platforms.
• Experience in health care, senior services, nonprofit, or membership association communications, preferred.
• Knowledge of public policy communications or advocacy campaigns, preferred.

LeadingAge Minnesota operates in a hybrid work environment that requires in-office attendance three days per week, with the option to work from home on Mondays and Fridays if desired.

What you’ll do as the Communications and Digital Marketing Coordinator:

• Content Development & Storytelling:
• Assist in the publication of association-written materials, including newsletters, blog posts, press releases, member updates, and reports.
• Collaborate with staff and members to capture and share stories that highlight innovation and impact in aging services.
• Promote key initiatives of the LeadingAge Minnesota Foundation.
• Support the Association’s workforce campaigns and initiatives
• Digital & Social Media:
• Assist in management of LeadingAge Minnesota’s social media channels (LinkedIn, X/Twitter, Facebook, etc.), creating engaging and timely posts to promote the work of the association, its members, and the wider aging services sector.
• Monitor analytics and engagement metrics to inform strategy and optimize reach.
• Assist in website content management and updates.
• Execute digital marketing strategy set by the communications and membership teams to support member recruitment efforts.
• Member & Internal Communications:
• Assist with the development of member-facing communications, including event promotions, newsletter management, and other campaigns as needed. Support internal communications for staff.
• Event & Campaign Support:
• Provide communications support for conferences, webinars, advocacy campaigns, and other key initiatives.
• Assist with the development of marketing collateral, event materials, and digital campaigns.

Benefits and Perks:

We value our employees’ time and efforts. Our commitment to your success is enhanced by competitive compensation of $65,000-$70,000 annually and an extensive benefits package, including paid time off, medical, dental, and vision coverage, and future growth opportunities within the company. Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

To Apply:

To respond to this opportunity, please email your resume to:nsquire@leadingagemn.org .

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We will consider qualified applicants with criminal histories for employment.

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