Job Description

General Manager – New Car Dealership (Broward County, FL)

Family-Owned | Growth-Oriented | Local Leadership Opportunity

Are you a proven leader in automotive retail looking for your next challenge? A well-established, family-owned new car dealership in Broward County, FL, is seeking an experienced and driven General Manager to lead their team and drive continued growth. While volume has dipped a bit since the Covid era, the store sits in a high-demand market with significant opportunity to regain market share and push for new growth. The dealership has strong grosses, but volume is not where it should be. This role requires a hands-on, results-oriented operator with a deep understanding of dealership performance, team development, and retail strategy. The ideal candidate will bring a proven track record of increasing volume, improving profitability, and cultivating a high-performing, customer-focused culture. Must be process-oriented and a clear communicator that leads by example.

Key Responsibilities

• Lead day-to-day dealership operations across sales, service, and finance departments
• Drive profitability, CSI, and employee engagement
• Build and develop a high-performing, customer-focused team
• Develop and execute strategic plans to increase vehicle sales and regain market share
• Lead, coach, and hold accountable sales, F&I, and management teams across departments
• Analyze pricing, inventory, and digital marketing effectiveness to optimize performance
• Implement effective sales processes and inventory strategies
• Maintain strong OEM relationships and ensure compliance with manufacturer guidelines
• Support fixed operations and used vehicle performance to drive overall store profitability
• Champion a positive and ethical dealership culture

What We’re Looking For

• Minimum 5 years of automotive management experience , with a strong track record as a GM
• Exceptional leadership and communication skills
• Proven ability to manage P&L and deliver consistent performance results
• Hands-on leadership style with a passion for customer satisfaction
• Strong operational knowledge of both front-end and fixed ops
• Florida dealership experience preferred

Compensation

• Competitive salary with performance-based bonus structure. Anticipated first year earnings in the $225,000 - $280,000++ range with further growth opportunity as volume grows (uncapped potential). The goal is that this GM will move the needle and earn well over 300k.
• Full benefits package including health, dental, 401(k), and paid time off

Apply:

Please apply with your most recent resume at ; or call Sara at 508-620-6300 today for more information.

*all applications will be kept confidential*

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