Job Description

Who You Are:

You bring energy, collaboration, and excellent communication to every project, with a strong drive for results. Your keen attention to detail, combined with exceptional analytical and problem-solving skills, allows you to excel in a dynamic environment. With a solid background in digital marketing and analytics, you thrive in a fast-paced, ever-evolving setting.

What You’ll Do:

• Analyze media performance across marketing channels, including paid search, paid social, display, influencers, and affiliate marketing and share insights to drive business decisions and channel optimizations.
• Partner closely with digital marketing channel leads and external agencies to build marketing strategies informed by data. Develop insights that can be shared with senior leadership at a regular cadence of cross-functional team and leadership meetings.
• Lead reporting to be delivered to the marketing team and key stakeholders, including digital marketing forecasts and budgets, daily performance tracking, and weekly business reports.
• Present ad hoc analyses and optimization opportunities based on digital marketing metrics, e-commerce data, and store data to inform and support digital marketing channel strategy.
• Propose, track, and present findings on A/B marketing tests to drive business and channel performance.
• Transform data and insights into visuals (graphs, charts) that can clearly address and articulate business trends. Ability to turn trends into opportunities.
• Drive utilization of data insights across the team by proposing and building new Tableau and Adobe dashboards.
• Own partnerships with cross-functional teams and channel leads (Email, CRM, Analytics, etc.) to gather insights and data that will help inform a holistic, full funnel marketing strategy.
• Assist Senior Manager in developing Digital Marketing forecasts, incorporating channel-level strategies and insights to ensure forecasts are accurate and achievable.
• Leverage newly launched Amperity CRM platform to uncover new insights into MK’s customer base, allowing the marketing team to more effectively communicate with our customers.
• Contribute to developing MMM/MTA models with a focus on methodology and insights to inform digital marketing investment strategy.

You’ll Need to Have:

• Bachelor’s degree
• 2-4 years of experience working in digital marketing and/or analytics for a performance-focused digital agency or relevant brand
• Proficient in Omniture/Adobe Analytics; bonus if also familiar with Google AdWords, Facebook Business Manager, and ad serving platforms
• Very high degree of proficiency in Microsoft Word, Excel, PowerPoint

We’d Love to See:

• Strong interest in learning and growing in a career that combines analytics and digital marketing strategy.
• Ability to own reporting deliverables from start to finish and develop actionable insights based on large, complex datasets
• Ability to learn quickly, iterate forecasts/analyses based on new information, and work efficiently in a fast-paced environment
• Excellent written and verbal communication skills
• Highly collaborative, with a team-oriented mentality
• Curious, with an interest in the retail industry
• Effective time-management and prioritization skills

MK Perks:

• Generous Paid Time Off & Holiday Schedule
• Summer Fridays
• Internal mobility across Versace, Jimmy Choo and Michael Kors
• Cross-brand Discount
• Exclusive Employee Sales
• Fav 5 Cards (MK Discount for friends and family)
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program
• Commuter Benefits
• Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

Job Tags

Similar Jobs